

About POP
The Pearl of the Pecos Arts and Culture District in Carlsbad is a beacon for creativity and community engagement. It plays a key role in art education and economic growth, highlighting the arts' role in building a vibrant community. The district offers diverse artistic experiences, enhancing city pride and unity. By day, it invites everyone to immerse in creativity, and by night, it becomes a lively entertainment hub. Nearby, explore Carlsbad Caverns' stunning underground formations, hike through the scenic trails of Guadalupe National Park, or enjoy the Pecos River Recreation Area's outdoor activities. These attractions, together with the arts district, enrich the community and highlight the essential role of arts and culture.
OUR MISSION
The Pearl of the Pecos Arts and Cultural District supports the development of a sustainable cultural economy, arts education, and historic preservation to provide diverse arts and cultural experiences by day and an entertainment district by night.
ACCREDITATION
The Pearl of the Pecos Arts & Culture District received sate authorization as an Arts & Cultural District from New Mexico MainStreet in February 2024. LEARN MORE
Meet our Team

Sky Soto
Director of Marketing & Publications at SENMC

Laura Whaley
Carlsbad Arts Council Representative

Sarah Purvis
PurVis Designs
Partnering with New Mexico MainStreet
Carlsbad MainStreet partners with our state program, New Mexico MainStreet. NMMS's core objective is downtown revitalization and redevelopment. Their mission is to develop local capacity to engage people, rebuild places and revitalize economies resulting in economically thriving downtowns, greater business and employment opportunities and a higher quality of life.
Our partnership gives Carlsbad MainStreet access to experts in Business and Entrepreneurial Development, Graphic Design and Marketing, Property Redevelopment and so much more!
Learn more about NMMS at:











